Sharon Lewis 
When Customers Push Back on Price: Use the Iron Triangle to Your Advantage Customers questioning your pricing is inevitable in...
Keys to Making Better Follow-up Phone Calls
Your initial prospect phone call was the result of either their contacting you, or your contacting them through a referral...
Social Media: Not “One Size Fits All”
Over the years, social media has emerged as a powerful marketing tool for small businesses, offering a platform to directly...
How to Do a Better Job Selling
The art of persuasion plays a key role in the success of every business. Your ability to sell affects many...
Power Up Your Sales Pitch
Today, buyers are more informed than ever. One study revealed that customers spend 67% of their buying journey online, doing...
Why You Should Focus on the Right Customers for Your Business
Why You Should Focus on the Right Customers for Your Business As a business owner, you want to make sure...
Your COVID-19 Business Checklist
We are in an unprecedented time – one where our normal decision-making is influenced greatly by circumstances that are out...
Want to Succeed? Have Existing Customers Send Quality Referrals
What do you typically do when an existing customer sends a referral your way? If you’re like a lot of...
How to Raise Local Awareness About Your Business
Just about every business benefits by establishing a strong presence in its local community, and this is especially the case...
Courage Starts with the Customer
When you’re running a small business, you have a lot to think about. You’re laser-focused on getting and staying in...
