The Profit Equation

Recorded August 2, 2017 for the American Ceramic Society
Every business owner must know and manage five key numbers: Lead Generation, Conversion Rate, Revenue per Customer, Gross Margin, and Fixed Costs. Together, these make up the inputs to your Profit Equation. We discuss each of these numbers, and share several inspiring stories of how small companies in the ceramics industry improved each one.

This webinar was recorded by and for members of the American Ceramic Society. If you are a member, just push the red button. If you aren’t a member, contact me for more information, or for copies of the slides, handouts, and homework.

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The Value Builder: Building Equity Value in Your Business

Recorded September 19, 2017 for the American Ceramic Society
Perhaps you are getting ready to sell your business, or transition to a new generation of leaders sometime in the next few years. Perhaps you want to position your business for growth. Or have it run more effectively without you, freeing up more of your time for vacation. We discussed 8 drivers of growth and sellability, and a self-assessment scoring for all 8. The eight drivers emphasize different aspects of managing your time, team, and money. We shared several stories from the ceramics and similar industries of how companies have improved.

This webinar was recorded by and for members of the American Ceramic Society. If you are a member, just push the red button. If you aren’t a member, contact me for more information, or for copies of the slides, handouts, and homework. Or try the self-assessment right now.

Watch the Webinar