How are you going to turn your business around?

Today Apple became worth more than $1 trillion.

We did a detailed analysis of Apple when I was in business school, in the darkest days of the mid 1990’s and just a year or two before Apple’s pivotal Next acquisition that brought Steve Jobs back. We all concluded that Apple was dead in the water, even though some of us were huge fans of their products. None of us saw this amazing turnaround coming. Now the company is worth $1,000,000,000,000.

A few years later, I saw from the inside how another iconic American technology company failed spectacularly to make an analogous turnaround.

Turnarounds take time, and require dedication, innovation, leadership, vision, luck, and lots of other things.

How are you going to turn your business around?

Let’s talk. I’m happy to offer my candid thoughts about your vision. Perhaps you think that a trillion is a stretch, but we can try. Or we can try at the more common family business scale, and aim for $1 million or $10 million or whatever goals you think are appropriate.

Here’s how Apple did it.

https://www.nytimes.com/2018/08/02/technology/apple-stock-1-trillion-market-cap.html?hp&action=click&pgtype=Homepage&clickSource=story-heading&module=first-column-region&region=top-news&WT.nav=top-news