A big marketing goal for 2024 should be getting your website onto the first page of Google searches. The first five organic results on that page generate more than 67% of all clicks. The more clicks, the more potential customers. Plus, if you rank higher than your competition, you can grab some of their traffic. Here\u2019s what the experts advise.<\/p>\n
First, dial up your on-page SEO (search engine optimization). On-page SEO refers to the elements on the pages of your website, such as headlines, page titles, and content. Try to use your keyword at the beginning of your title tags and insert it two or three times per page, but don\u2019t keyword stuff. Also, create longer form content that\u2019s at least 1,800 words. All these things can boost your ranking.<\/p>\n
Next, optimize your technical SEO. This includes making your pages secure. Google favors websites that have HTTPS, which keeps information secure when it\u2019s sent between website and user. If you don\u2019t have HTTPS, make it a priority to get an SSL certificate. It\u2019s also important that your web pages load quickly, have an easy to navigate user experience (UX), and are optimized for mobile devices. In addition, make sure all the links work and that you don\u2019t have any plagiarized content or similar content on different pages. You\u2019ll probably need a website designer or SEO specialist to help with these tasks.<\/p>\n
Although the above SEO matters are important, when it comes to ranking higher on Google, content is king. Great content shouldn\u2019t just be on your blog pages. Create other pages with topics of interest so Google can see your quality content extends beyond the blog. Another big benefit of great content is that visitors may share it on social media with a link back to your website. These backlinks play a big role in Google\u2019s ranking algorithm. You can also pursue backlinks yourself by contacting other websites and asking if they\u2019d like to publish a guest post you\u2019ve written. Try sites that cover your industry, plus local newspapers, magazines, news stations, and the chamber of commerce.<\/p>\n
Google\u2019s focus today is more on high-quality content than on how many keywords are on a page. Post content that\u2019s relevant, engaging, and well-written\u2014and length is important (1800 words or more). Include internal links to other pages on your site and place them near the start of the page. Also, use LSI keywords (latent semantic indexing keywords). These give Google a better understanding of the page\u2019s content. They aren\u2019t just synonyms for the main keyword, but words and phrases that relate to it. There are free online tools to help you identify relevant LSI keywords, such as LSIGraph<\/a> and Keysearch<\/a>. And make sure you have a low bounce rate, meaning people stay on your site. To help here, don\u2019t make visitors scroll down to see your most important info. Finally, post content that matches what your audience is looking for. Check the content of sites that rank on the first page and create posts that cover those topics.<\/p>\nSome final tips<\/h4>\n