Do you have an elevator pitch at the ready? Elevator pitches are short summaries, usually about thirty seconds long, that concisely sum up your small business. The term \u201celevator pitch\u201d stems from the idea that yours could theoretically be given during an elevator ride from the top to bottom floors. It\u2019s just the right amount of time to meet a potential partner, employee, or client and make a lasting impression.<\/p>\n
A solid pitch will include the who, what, and how\u2014and sometimes why\u2014that helps anyone inside or outside the industry understand the basics of your small business. Find out what makes a good elevator pitch and why every small business needs one as part of its business strategy.<\/p>\n
When working on your elevator pitch, think of how you can frame what you do and what your goals are into a few conversational sentences. Include one or two open-ended statements or questions that allow your audience to jump in and respond to your pitch. Otherwise, they may not be able to connect with what you\u2019re saying or continue the conversation after stepping off the proverbial elevator.<\/p>\n